There is no denying the fact that Social Media has become an integral part of Search Engine Optimization. Social signals have become an important factor to achieve ranking on search engines.
Its growing impact has brought a misconception in people’s mind that social media will replace SEO. But the reality is the other way round!
SEO is a major marketing campaign and social media is a part of it. It is a way to make a site rank on top search results. Also, there is no doubt that it helps businesses reach out potential customers.
Here are a few points that elucidate the importance of social media in SEO-Content sharing – Social media platforms like Facebook, Google+, Twitter etc. are a great source of sharing content with people connected to these platforms worldwide. Businesses can convey their message on these platforms and attract the attention of many visitors. Subsequently, it helps to increase brand awareness and traffic on their website.
Gain quality backlinks – With content sharing opportunity on social media platforms like Facebook and Google+, businesses can gain quality backlinks. The sharing of information on these platforms helps businesses gain likes and shares, which certainly brings them more quality backlinks.
Earning of quality backlinks is essential in SEO marketing campaign, in order to improve ranking on search engine results, which eventually helps increase business online presence.
Though social signals are not a part of Google’s algorithms as these are considered web pages yet, the links earned from these platforms are beneficial for SEO purpose, as it helps in increasing a business’s online presence.
Hence, use of social media platforms like Facebook, Twitter, and Google+ are a necessity to achieve success in online SEO marketing campaign.
Do you agree or not?
Written by: Navdeep Kaur